Film production and live streaming since 2013

Product films

A product film is a video that introduces a specific product or service and shows its features, benefits and advantages to customers. A product film can take various forms, such as a demonstration, an animation, a story or a testimonial. A product film is an effective marketing tool that builds trust, enhances appeal and increases the incentive to buy. A product film should be attractively designed and take into account the target group and platform.

Video testimonials

A video testimonial is a video in which a customer praises and recommends a product or service. A video testimonial shows how the offer helps a problem and conveys positive emotions and trust. A video testimonial usually has an interview format in which the customer answers questions about his or her experience. A video testimonial can be an effective marketing tool to convince the target group and generate more sales.

Social media advertising films

Social media commercials are videos that are placed on social media such as LinkedIn, Facebook, Instagram or TikTok to promote a product, brand or message. They can have different formats and lengths depending on the platform and target audience. Social media commercials are designed to grab the attention of users and inspire them to take action.

Image films

An image film is a short film that presents a company, institution, brand or product with promotional intent. An image film is intended to present the image and values of the company or brand in a positive way and to appeal to the target group. An image film usually has a length of no more than ten minutes and differs from a commercial in its portrait-like character.

Industrial films

Industrial films are corporate films that focus on the depiction of manufacturing processes and technical procedures. Industrial films show how a company works and what it produces. Industrial films can have different goals, such as image building, customer loyalty, employee motivation or training. I have many years of experience in this field with clients such as ABB and Georg Fischer.

Employer Branding Videos

Employer branding videos are short films designed to present the company as an attractive employer. Employer branding videos show the company culture, values and benefits of the employer and let real employees have their say. Employer branding videos can be distributed on various channels to attract and inspire potential applicants. My strength is producing authentic videos with real employees in front of the camera.

Event films

Event films are videos that document events such as trade fairs, congresses, concerts or company celebrations and show the highlights and the mood of the event. Event films can be used before or after the event to attract visitors, strengthen branding or achieve viral effects. Event films can also serve as contemporary documents or references.

Training films

Training films are videos that are intended to convey a skill or knowledge. Training films can be used for different purposes and target groups, such as employee induction, software training or teaching safety rules. Training films can have different formats, such as 3D animations, screencasts or explainer videos.

Hybrid events

A hybrid event is an event that takes place both live and virtually. A hybrid event combines different elements, content or formats from other event types to create a new experience. A hybrid event offers the opportunity to reach more participants, encourage interaction and increase flexibility.

Advantages are:

Wider reach: Hybrid events can attract more participants who come from different places or countries and can connect online.

Cost savings: Hybrid events can reduce costs for room hire, catering, accommodation and travel, as there are fewer participants on site.

Attractiveness for sponsors: Hybrid events can offer more visibility and advertising opportunities for sponsors as they are present both online and offline. They can also benefit from evergreen content that can be used after the event.

Planning security: Hybrid events can react more flexibly to unforeseen situations, such as pandemics or travel restrictions. They can also more easily involve experts or speakers who can join in decentrally.

Webinar

A webinar is a seminar on the internet. One person gives a lecture on a topic and the participants listen to him. Participants can also ask questions or make comments. A webinar is a video conferencing and video marketing tool developed to deliver content in a more attractive way.

Challenges with live streaming

Live streaming is a popular and growing form of online communication that allows content to be transmitted and received in real time. However, there are also some challenges with live streaming. As a competent partner, we accompany you reliably.

The capacity and stability of the internet connection: Live streaming requires high bandwidth and low latency to ensure good quality and reliability. If the internet line on site is not sufficient or fluctuates, this can lead to interruptions or delays.

The technical infrastructure and competence: Live streaming requires suitable hardware and software to capture, process and transmit the audio and video signals. You also need good know-how to choose the right settings, ensure security and solve potential problems.