Product presentation
Setting
ABB with its cable protection systems from PMA implemented the presentation of new products in the railroad sector with an entertaining livestreaming. The following special features stand out:
- The audience was greeted before the scheduled start time with a video loop matching the theme.
- By way of introduction, the viewer is taken on a live tour of the factory building. The production lines and logistics could be experienced up close.
- Various film inserts offered the audience additional information and gave the protagonists time to study the questions.
- Graphic elements such as titles, dividers and belly bands in the corporate design ensured a coherent appearance.
- Questions could be asked via a mail address.
- The streaming was done via the customer's Youtube channel worldwide.
- Three streams were produced throughout the day to cover all time zones.
- The streaming was recorded in order to have video material available for marketing.
Crew Smart Film Services
- Cameraman/Director
- Mobile cameraman
Crew on customer side
- Moderator for the questions
- Technical assistant
Technology setup
- Three cameras
- One of them with video radio link
- Miscellaneous light